HERSHEY, Pa., Oct. 22, 2018 (GLOBE NEWSWIRE) -- Following the launch of one of the most exciting candy mashups in Hershey’s brand history, the brand announced today another epic mashup – a partnership with gaming icons Ninja and DrLupo at TwitchCon 2018. This will be the brand’s first foray in the gaming world in which they will be teaming up with two video game legends for a can’t-miss Twitch stream ahead of TwitchCon 2018, the premier event for streamers, gamers and on-demand content lovers alike.

“As a first-time sponsor, we can’t wait to roll up our sleeves and dive into the gaming crowd,” said Charlie Chappell, head of media and communications planning, The Hershey Company. “We are not only bringing them our newest, not-yet-available innovation, the Hershey’s Milk Chocolate Bar with Reese’s Pieces candy, but also a chance to meet the world’s two most formidable gaming superstars. It is going to be an epic mashup all around.”

Ninja and DrLupo will be partnering with Hershey’s to help celebrate the launch of the new Hershey’s Milk Chocolate Bar with Reese’s Pieces candy — a smooth Hershey’s Milk Chocolate Bar infused with Reese’s Pieces candy. The gaming icons will be live streaming together on Oct. 23 at 4 PM PST on their own respective Twitch streams, ahead of the annual conference, to build excitement for Hershey’s Milk Chocolate Bar with Reese’s Pieces candy bar. 

“TwitchCon is something that I look forward to all year because it gives me an opportunity to see what’s in the pipeline and meet up with some of the best the industry has to offer, like DrLupo,” said Ninja. “It’s exciting to see a brand like Hershey’s is getting into the gaming world. Snacking is an essential part of gaming, so partnering with Hershey’s at TwitchCon for the release of their new bar was a no-brainer.”

Adding to that, DrLupo said, “It’s not every day that you have an opportunity to partner with someone like Ninja and with a brand that I grew up on, like Hershey’s. This is going to be exciting for me and for all of the fans out there tuning in.”

But the fun doesn’t stop there. Fans will also have the chance to stop by and hang out with both Ninja and DrLupo at the Hershey’s booth on Saturday, Oct. 27 from 10-11 AM. Samples of the new Hershey’s Milk Chocolate Bar with Reese’s Pieces candy will be available while supplies last.

The new Hershey’s Milk Chocolate Bar with Reese’s Pieces candy will be available beginning late November 2018 in a standard bar and king-size bar.

• Official Product Name: Hershey’s Milk Chocolate Bar with Reese’s Pieces candy
• Size: Standard size 1.55 oz. (MSRP starting at $0.99) and king size 2.55-oz. (MSRP starting at $1.69)
• Availability: The product will be available on shelves nationwide starting in late November 2018

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.5 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat®, Jolly Rancher, Ice Breakers and SkinnyPop.

For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed. To learn more visit www.thehersheycompany.com

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About Ninja
As the most popular online gamer in the world, Tyler Blevins – known to millions simply as “Ninja,” has risen to mainstream star status. If the stats aren’t convincing enough - the most followed channel on Twitch, over 18 million subscribers on YouTube, and over 10 million followers on Instagram, then the recent ESPN Magazine cover (the first for any gamer in a mainstream sports magazine) might prove it. He’s a favorite duo partner among sports stars like Juju Smith and Baker Mayfield and DJ’s like Marshmello and Dillon Francis, and entertains thousands on a daily basis through his mix of informative and humorous Fortnite streams. The 27-year-old Chicago area resident also has raised millions for charity and enjoys spending time with his wife Jessica and two dogs when not online.

About DrLupo
DrLupo is a live-streamer from the Midwest with a passion for competitive gaming, computers, and wearing pajama pants daily. Keeping things lighthearted is always his focus - gaming is fun, and being part of a gaming community should be the same. Using your platform for good is incredibly important, which is what drives him to support charity causes like St. Jude's Children's Research Hospital and others so fiercely. Doing all the work he can to make people smile is at the top of his priority list.

About TwitchCon/Twitch
TwitchCon is everything you love about Twitch brought into real life. And we mean everything. For streamers it’s an opportunity to learn how to improve your stream or build your brand. For fans, it’s a unique chance to meet your favorite streamers, play the latest games from the hottest developers, and meet with your community IRL.

Twitch is the leading social video service and community for gamers where tens of millions of people come together each day from all over the globe to interact around live and on-demand content. This includes watching, talking, and chatting about video games and esports, as well as traditional sports, anime, music, the creative arts, and other shared interests. Twitch also runs TwitchCon, the annual convention for celebrating the Twitch community. For more information about Twitch, visit our Press Center, Twitter feed (#Twitch), and Blog.

Contact:
Kaylee Dugan/Hershey’s
Phone: 717-374-7193
krdugan@hersheys.com 

Jill Phillips/Ketchum
Phone: 312-953-0914
jill.phillips@ketchum.com