Shoppers now have an abundance of options with digital commerce, multiple fulfillment and check-out choices. Retailers need to adapt quickly to meet these demands while prioritizing safety, convenience and the overall shopper experience.
From planogram and transaction zone insights to sharing merchandising solutions and consumer research, Hershey helps retailers adapt to the ever-changing landscape to meet the needs of shoppers. Two trending topics – Foodservice at convenience stores and Wellness Snacking.
Foodservice sales are soaring in C-stores as retailers enlarge and enhance their menus. The lines between C-stores and quick service restaurants (QSR) are blurring and that’s courting more customers to pop into C-stores for meals.
THE RESULT: higher margins and larger transactions. The quality of foodservice programs is even a deciding factor in where to fill up gas tanks (and stomachs).
Download our infographic.
61%
of consumers say that the quality of a C-store’s foodservice items is important when deciding where to get gas (or for a growing number of customers, charge up)
C-Store foodservice sales grew
19.5%
versus overall fast food gains of 2.7%
Foodservice delivers rich margins
50.8%
exceeding most C-store categories
When it comes to candy, shoppers make choices based on the occasion and their physical, mental and emotional needs. The Hershey Company’s expanded better-for-you (BFY) portfolio gives shoppers more opportunity to incorporate wellness into the snack foods they enjoy while maintaining the great taste and flavor they expect.
Download our infographic.
71%
of consumers say living healthier lifestyles is important.
100%
ALL shoppers of BFY candy also purchase conventional candy.
3x
Sales of Hershey’s Zero Sugar products have tripled since the 2021 relaunch featuring new branding and pack types.
As the countdown to Paris begins, The Hershey Company is ready to help fans cheer on Team USA with limited-edition treats across our Reese’s, Ice Breakers and Hershey’s Kisses brands.
The brand’s new “Freedom to Snack” campaign reinforces its endlessly delicious products, offering a snacking experience that only SkinnyPop popcorn can deliver.
The launch of the innovative Reese's Caramel Big Cup is accompanied by equally innovative technologies—augmented reality and image recognition—to help retail partners drive sales.
As the countdown to Paris begins, The Hershey Company is ready to help fans cheer on Team USA with limited-edition treats across our Reese’s, Ice Breakers and Hershey’s Kisses brands.
The brand’s new “Freedom to Snack” campaign reinforces its endlessly delicious products, offering a snacking experience that only SkinnyPop popcorn can deliver.
The launch of the innovative Reese's Caramel Big Cup is accompanied by equally innovative technologies—augmented reality and image recognition—to help retail partners drive sales.
