Increased Transparency through SmartLabel®

We are committed to transparency and support consumers’ right to know what is in their food. We want consumers to be able to quickly access information about our products whether they are at home or on the go. By partnering with other companies, we helped develop an industry-wide technology for U.S. products called SmartLabel®. By scanning the QR Code on our U.S. product packages, you can access SmartLabel® which puts more detailed information than could ever fit on a package right at your fingertips. In addition to nutrition and ingredients you can find ingredient definitions, allergen information, claims information, religious certifications, and bioengineered food disclosure statements (bioengineered food is often referred to as “GMOs”). We encourage consumers to use SmartLabel® to get all the information they want to know about their food purchases when they want to know it.

Global consumers can read our position statement on GMO disclosures or contact our consumer relations team to find out more about our products.