May 14, 2018
Reese’s Goes All Out For Most Outrageous Fans
HERSHEY, Pa.,
The Reese’s brand has some of the most loyal and outrageous fans. They have an unparalleled fandom, literally going to the extreme to show their love of the brand and incorporating the iconic peanut butter and chocolate into their everyday lives. In fact, one third of Reese’s fans say they eat a Reese’s product every day!1 What better way to celebrate the launch of Reese’s Outrageous Bars than with our outrageous fans? We’re going all-out for some of our most passionate fans by taking their love of Reese’s to an outrageous level:
- When Jon Ernst from Ohio received his annual employee gift card from the grocery store, the choice was clear -- he needed to spend it all on his favorite treat. So, he went to the Reese’s product aisle, cleared the shelves, filled up his entire bathtub with his newly purchased Reese’s and…well, hopped in. When the Reese’s brand found out, we created an outrageous Reese’s Oasis in his backyard, including an entire swimming pool full of Reese’s product for his friends and family to enjoy.
- While writing a graduate school paper, Ivy Mitchell from Georgia had an undeniable desire for a Reese’s Peanut Butter Egg. On her drive to the grocery store to buy one, she chuckled to herself about how outrageous it was that she was driving all the way to the store to buy one Reese’s Egg. She then tweeted about having Reese’s Eggs as her wedding cake, so we delivered an outrageous Reese’s Egg cake of her dreams to her door.
- Brad Whiteside from Texas created a custom fridge to keep his Reese’s from melting in the Texas heat that actually dispensed Reese’s Miniatures through the ice maker! The brand loved the idea so much we decided to share Brad’s invention with the entire town and will drop an outrageous Reese’s refrigerator in the middle of Firewheel Town Center that will dispense free chilled Reese’s Outrageous Bars on
Friday, May 18 , in celebration of “I <3 Reese’s Day.”
“The Reese’s brand has the most passionate and outgoing fans in the world,” said Eric Bowers, Reese’s brand manager. “To celebrate the launch of Reese’s Outrageous, there is no better way than taking inspiration from our fans. We’re taking our fans’ passion to the next level, not only with this outrageous new product, but by re-creating their Reese’s fandom in epic ways.”
It’s not just the stories of Jon, Ivy and Brad we are highlighting. On
The first 100 qualified entries will receive a box of new Reese’s Outrageous Bars. All entries will be judged and one will be chosen by the brand to receive a year’s supply of Reese’s product and
The new Reese’s Outrageous Bars are available nationwide in a 1.48 oz. standard bar (SRP
To learn more -
Visit: www.reeses.com
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(1) Online survey of 1,749 Americans who say they love or like Reese’s candies, conducted between
*NO PURCHASE NECESSARY. Open only to legal residents of the United States residing in the 50 United States or the District of Columbia, 18 years of age or older at time of entry. Void where prohibited. Promotion begins at
About
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the
Contact:
The Hershey Company
Anna Lingeris | 717.649.7214| alingeris@hersheys.com
Ketchum Public Relations
Kristen Savoy | 202.835.9462| kristen.savoy@ketchum.com
Photos accompanying this announcement are available at
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